Direct Mail - the Deadly Sin Of Not Testing.::. http://cyberforest.blogspot.com/

If there's one thing that makes direct mail a reliable method of
drumming up new business, then that would have to be the ability to
test if different version of a pack achieve a better return on
investment. Having processed many mailings over the years, I can attest
that clients rarely take full advantage of this feature. In fact, more
often than not, clients don't test at all.



Not testing is commercial suicide. In today's competitive climate, if
there is anything that can be done to reduce the cost of acquiring a
customer, then it must be done. It's a no brainer. Research shows that
in times of depression, those that continue to advertise are those that
do well. It also shows that those that continue to advertise also make
efforts to stretch their budget even further.



You decrease your direct mail costs by application of a little
commonsense and by testing which produces the best response. We'll take
the example of direct mail pack that comprises five parts in all.




The parts of the pack are as follows:




1) Envelope


2) Personalised letter


3) Brochure


4) Leaflet/Order form


5) Business reply Envelope




Looking at this you would think that this it, but we've forgotten the most important part of all:




6) The data




So, there's enough there now to get your message out.



Experience shows that the most important part of the mailing is the
data, so we must test this part. A badly produced but well targeted
letter will almost certainly produce a better return than a well
written badly targeted letter.



You may have a particular target audience already decided, for example,
lawyers. You will be able to get lists of lawyers from more than one
source, that can be tested. Equally you'll have the option of mailing
to a named individual, or to a job title, so you can test that too. So
far that's at least four permutations provided you use 2 data
suppliers. It would be 6 if you used 3 suppliers. If you hadn't
narrowed your field to one sector, then the choice of tests to run
could be massively increased, but it's not practical to take it to the
extreme.




Targeting is everything, you must get that right, and you can only find that out if you test.



Looking at the envelope, you have a huge number of choice here too.
You can send plain with a stamp, or printed with a message. You could
make the material from an unusual paper, print in full colour, use
different sizes. You could print different designs, use different
taglines and the like.



Depending on how your envelope is made you may be able to run multiple
designs for a minimal charge. The nature of some jobs is that they are
printed 2 or 3 or up on a sheet, so you will be able to produce equal
quantities of more than one design. Even if it's not free, chances are
that it won't be hat expensive for a plate change.



For the letterhead, you can change the material. Studies by paper
merchants have shown a 20% increase in response just by changing to a
textured paper. The copy itself on the letter can be changed, offers
can be changed. The number of options to test here is almost limitless.




Moving on to the leaflet, the same applies here as did for the letterhead. Copy, material, imagery; they're all fair game.



Last but not least we move on to the BRE. There's not a huge amount
you could do here. White or manila envelopes perhaps? Maybe even a
coloured BRE? if it isn't going to cost a lot, why not try it.



Using these methods over time you can increase the effectiveness of
your mailings. Always test, even when you think you have the perfect
pack, continue to run a test campaign against it, even if the
difference between the two is really quite small. If you continue to do
this, your costs to acquire a customer should fall and fall.



Overall, the point is that there an almost infinitely large and
almost limitless opportunity for testing. Maybe it's this huge scope
for testing that puts people off, but I don't think it is. I think it's
just a lack of awareness of what you can do. You don't need to
complicate things, you can just run two packs with one difference
between them and see how it goes.



Whatever you do though, don't commit commercial suicide and fail to test.

About The Author

Robert Wilkinson is the owner of http://www.arhiann.com
, a print, design and direct mail business specialising in direct mail
and envelope production for small and medium sized businesses.
---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
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Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

Direct Mail - the Deadly Sin Of Not Testing.::. http://cyberforest.blogspot.com/

If there's one thing that makes direct mail a reliable method of
drumming up new business, then that would have to be the ability to
test if different version of a pack achieve a better return on
investment. Having processed many mailings over the years, I can attest
that clients rarely take full advantage of this feature. In fact, more
often than not, clients don't test at all.



Not testing is commercial suicide. In today's competitive climate, if
there is anything that can be done to reduce the cost of acquiring a
customer, then it must be done. It's a no brainer. Research shows that
in times of depression, those that continue to advertise are those that
do well. It also shows that those that continue to advertise also make
efforts to stretch their budget even further.



You decrease your direct mail costs by application of a little
commonsense and by testing which produces the best response. We'll take
the example of direct mail pack that comprises five parts in all.




The parts of the pack are as follows:




1) Envelope


2) Personalised letter


3) Brochure


4) Leaflet/Order form


5) Business reply Envelope




Looking at this you would think that this it, but we've forgotten the most important part of all:




6) The data




So, there's enough there now to get your message out.



Experience shows that the most important part of the mailing is the
data, so we must test this part. A badly produced but well targeted
letter will almost certainly produce a better return than a well
written badly targeted letter.



You may have a particular target audience already decided, for example,
lawyers. You will be able to get lists of lawyers from more than one
source, that can be tested. Equally you'll have the option of mailing
to a named individual, or to a job title, so you can test that too. So
far that's at least four permutations provided you use 2 data
suppliers. It would be 6 if you used 3 suppliers. If you hadn't
narrowed your field to one sector, then the choice of tests to run
could be massively increased, but it's not practical to take it to the
extreme.




Targeting is everything, you must get that right, and you can only find that out if you test.



Looking at the envelope, you have a huge number of choice here too.
You can send plain with a stamp, or printed with a message. You could
make the material from an unusual paper, print in full colour, use
different sizes. You could print different designs, use different
taglines and the like.



Depending on how your envelope is made you may be able to run multiple
designs for a minimal charge. The nature of some jobs is that they are
printed 2 or 3 or up on a sheet, so you will be able to produce equal
quantities of more than one design. Even if it's not free, chances are
that it won't be hat expensive for a plate change.



For the letterhead, you can change the material. Studies by paper
merchants have shown a 20% increase in response just by changing to a
textured paper. The copy itself on the letter can be changed, offers
can be changed. The number of options to test here is almost limitless.




Moving on to the leaflet, the same applies here as did for the letterhead. Copy, material, imagery; they're all fair game.



Last but not least we move on to the BRE. There's not a huge amount
you could do here. White or manila envelopes perhaps? Maybe even a
coloured BRE? if it isn't going to cost a lot, why not try it.



Using these methods over time you can increase the effectiveness of
your mailings. Always test, even when you think you have the perfect
pack, continue to run a test campaign against it, even if the
difference between the two is really quite small. If you continue to do
this, your costs to acquire a customer should fall and fall.



Overall, the point is that there an almost infinitely large and
almost limitless opportunity for testing. Maybe it's this huge scope
for testing that puts people off, but I don't think it is. I think it's
just a lack of awareness of what you can do. You don't need to
complicate things, you can just run two packs with one difference
between them and see how it goes.



Whatever you do though, don't commit commercial suicide and fail to test.

About The Author

Robert Wilkinson is the owner of http://www.arhiann.com
, a print, design and direct mail business specialising in direct mail
and envelope production for small and medium sized businesses.
---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

Building Cold Calling Confidence.::. http://cyberforest.blogspot.com/

The biggest fear in selling is by far the cold call. Salespeople hate
calling on people they don't know so they convince themselves that it's
a waste of time and effort to do it. But, I think anyone who has been
around long enough would agree, while not the perfect way to gain new
clients, it has its place. The problem is that far too often
salespeople talk themselves out of calling on prospects because they
let their fear take over. What is it about cold calling that makes
normally brave men and women tremble with fear?



Well, for starters, it's a lonely game. Ever notice how much easier
it is to go cold calling in pairs. You go in, you get shot down, and
then you leave and make a joke to your partner on the way out. When the
same thing happens when you're on your own, you begin to doubt
yourself, your company, your products. Then you have all the time to
your next appointment to think about how dreadful this job is. This is
not the state that you should be in to sell effectively and there are
some ways to get your head straight and keep confidence high.



For one, remember it's nothing personal. Wait, I know you've heard
that and you think "It feels personal to me!". Well, that's absolutely
true. Everyone has a right to take it personally, but just realize that
nobody can possibly make a judgement on you as a person in 3 seconds. I
don't think you could possibly offend someone that quickly (Although I
know people that come close!). Second, keep in mind that sales is part
numbers and part conversion of qualified prospects into customers. At
the cold calling stage, they aren't even prospects, they're suspects.
Realize that your goal isn't to do any selling that day most likely.
Your job is to take that large list of people and put them into 3
categories. Either they are hot prospects, prospects that aren't ready
yet, or they are not qualified. If you look at your job as to just
categorize them then you realize that it's less about selling and more
about intelligence gathering.



Finally, don't get down on yourself. Sales is and always will be a
numbers game. While you might convert a very small percentage of people
into appointments and eventual sales, just remember that there is
always room for improvement. And let's face it, time spent meeting
people and making an impression on people is better than time spent in
the office. So don't let the fear of cold calling keep you from
reaching higher sales success!

About The Author

Jim Dunne is a sales and trainer who coaches
clients on effective sales prospecting techniques and strategy. He runs
a website at http://www.prospecting-secrets.com which offers free resources to sales professionals and managers.
---------------------------------------------------------------------------
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Technorati Tags: internet, internet marketing, internet business, computer, business, affiliate, affiliate marketing, affiliate business

Here's Why Affiliate Marketing is so Lucrative .::. http://cyberforest.blogspot.com/

There are people who think of the world as a dreary place simply
because they do not find their existence charming enough to render them
contented. There are those who wish that they have more than what they
possess. There are those who are sick and tired of working hard yet end
up having nothing better. There are those who curse the humdrum
existence of having 9–5 jobs that do not give them personal and
professional growth. Still these are others who want to earn money
without sweating it out too much.



These are the ultimate reasons why more and more people are succumbing
to affiliate marketing, one of the many money-making systems that are
conceived as a result of the popularity the internet has been
generating since it came into being. Since the internet is one of the
media with which to view the world and interact with people without
getting up from one’s seat, it has become one of the most
important channels with which to sell a merchant’s products and
wares.



This is the reason why affiliate marketing thrives as a result of the
internet’s popularity. The products and wares which the internet
markets get the necessary exposure needed to sell well. This is where
the fact that affiliate marketing is a lucrative business comes in.
What is intended to be sold is sold because the internet is the best
place to sell all these merchandise without the merchant giving too
much of an effort to sell them per se.



How does affiliate marketing generate money? The way affiliate
marketing works is so simple one would have difficulty believing how
such a scheme is able to generate cash. In affiliate marketing, one is
introduced to a system where an affiliate, the one who owns the
website, agrees to display and advertise other websites that belong, in
turn, to a merchant.



The merchant is the one who hopes to generate sales through the
affiliate’s promotion of his website. Once these links are
clicked on by other people and a purchase is made, the merchant pays
the affiliate a commission. It is by simply promoting other websites
through his own that an affiliate is able to earn money for himself in
the easiest manner possible.



The principle involved in affiliate marketing can be compared to the
type of species interaction in ecology called mutualism where
interaction between two species allows both of them to derive benefit
from the situation without harming each other. The result is a
relationship that allows them to coexist in harmony in the community
where they both move. Affiliate marketing allows affiliates to get paid
in recognition of what they were able to contribute to the process.
Merchants, in turn, are able to have their products advertised and
ultimately sold through the efforts provided by the affiliate.



The reason why products advertised by affiliates through their websites
generate a lot of sales is because the number of people using the
internet is growing every minute. Each and every merchandise advertised
through this medium gets all the attention that it could possibly need
to be able to convince someone that it is worth the try. This is the
ultimate reason why there is money in affiliate marketing. The more
links a website promotes, the more chance sales will be generated. The
more sales generated, the happier the merchant, and the happier the
merchant, the better it is for the affiliate both professionally and
financially.



Those who have indulged in affiliate marketing have reached goals and
dreams which they were not able to realize under ordinary
circumstances. There are even those who have skyrocketed to the top
simply because they have dedicated all their time and effort to
perfecting their knowledge about this business without even a bit of
hesitation. One can be sure of the fact that there is money in
affiliate marketing. He only has to cope with the fact that it is
impossible to generate riches in this business overnight.



Well, not really. All he has to do is to learn everything that he
possibly could about the industry which he is in. If he is able to
master everything concerning the tricks of the trade, then everything
will follow suit.



---------------------------------------




This article may be reprinted providing it is published in it's
entirety, including the author's bio and link to the URL below.

About The Author

John J Farina is a successful affiliate
marketer. He provides expert reviews on which affiliate programs to
join and which ones to avoid like the plague. He shows people how to
actually generate substantial income on-line using very simple, easily
modeled systems. An example of such a system that you can study and
duplicate is at: http://www.johnnysreviewsite.com
---------------------------------------------------------------------------
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Paris Hilton's Mom and Other Article Marketing Ideas.::. http://cyberforest.blogspot.com/

You want to write about the Paris Hilton scandal? That's a hot topic.
How about the show her mother put on in the courtroom? Or better still,
you're sick of Paris Hilton and the media's celebrity obsession. Write
an article on how you wish they would all go away.



As you can see a celebrity jailbird offers a boatload of article
marketing ideas. Nothing illustrates this better than the supermarket
tabloids. They are covering this story from every nauseating angle they
can think of because it's a story people are interested in. Whether
it's the shopping habits of pop singers or drunken termites from outer
space, tabloids have mastered the art of grabbing attention and
providing a constant stream of unique content.



Getting someone's attention and holding it goes double for writing
articles on the internet. Access to unlimited information online makes
people very impatient, so it is crucial to keep coming up with fresh
article ideas. Many would-be writers seem to have trouble in this area.
As a result they don't write anything at all.



The good news is there are resources available right now to keep your creative juices flowing.




1. Television




Listen to people at your job, on the elevator or anyplace else people
gather. What are they talking about? Odds are it's something they saw
on TV. Yes it's been called everything from the idiot box to a vast
wasteland but the power of television to connect people and get them
talking cannot be overstated.



For instance the Soprano finale (lame) still has people buzzing. There
is plenty of mileage you can get out of that subject. This doesn't mean
you have to sit in front of the TV hours on end but you should find a
way to add it to your article generating toolbox.



2. The Magazine Newsstand




There is a lot of talk that the internet will eventually replace books
magazines and newspapers. I don't see it that way, especially since
much of what you read online is regurgitated from the offline world.



Even if it does, the newsstands as of this writing are a huge reservoir
of article ideas. Start checking them out on a regular basis.
Newsstands are also great places to find topics with built in target
audiences. You can tap into these markets and learn how to adapt it to
your online article writing.



3. Discussion Forum




Chat rooms, message boards and forums are the water coolers of
cyberspace. People are talking, asking questions, trading information
and sometimes insults. A large and lively online forum is a great place
to get article ideas.



According to a recent survey done by Digital Future Project, 43% of
internet users who belong to some type of forum identify with their
community online just as strongly as they do with their community
offline. That's pretty powerful and it's only going to grow. Find a
good forum and become an active participant. This will provide you with
a constant source of article ideas.



There are of course other techniques you can use including creating
surveys, checking out product advertisements or just asking questions.
Whatever methods you prefer start using them now. Not only will you
create for yourself a pool of article marketing ideas that never runs
dry, but you will also make Paris Hilton's mom really happy.



You could live without that last part right? I understand.

About The Author

Daryl Campbell is your internet marketing
guide for more tips, tools, resources, free video coaching and up to
the minute information. Make the business of growing your business easy
and fun at http://winthemarket.com

---------------------------------------------------------------------------
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Live Testimonials.::. http://cyberforest.blogspot.com/

Today we are going to talk about using your blackberry to create a
transcript of live testimonies from event speakers, such as a marketing
seminar. Recording live testimonies has never been easier.



Let me start with a case study. In this day and age of information
overload, I'm guilty of trying to get as much of it as I can, and I
hope you'll join me. There was a seminar called "The Mega Speaking
Empire" a few months back. At the end of the conference, they asked me
to explain to the entire audience that we were hoping to get live
testimonials to put on a web site, which was being launched to sell a
recorded version of the conference. I politely asked that everyone pull
out their blackberry, and jot down Mark Victor Hansen's AudioGenerator
testimonials telephone number. Then, right after, dozens of people
would go outside and record a 60 second to 3 minute testimonial.



So how do you apply this plan of attack to your business? Let's
say, for a second, you find yourself at a conference, addressing people
at a teleconference, or meeting someone for brunch, you have material
for live testimonials waiting for you. Just ask them to pull out their
blackberry, and dial the number to your AudioGenerator line. This is
going to provide them with a toll-free number. You also need to put
that number in your PDA, or your blackberry. When you want, it will
digitally encode the voice messages and put them online to your web
site. At your next opportunity, log into AudioGenerator, review the
recording, and distribute it to your list. And surf's up! Audio
testimonials are a wonderful way to maximize your web site conversion
by 200%-300%!




If you're not using AudioGenerator, I suggest that you use it. Check out this postcard I generated using it.




Don't wait! Prepare for your next conference by getting ready to grab those live testimonials.




Good luck!

About The Author

Segovia Smith gives you is your source for
information on anything from Affiliate Marketing, to Web Traffic
Conversion and anything related. Go to: http://www.howimademyfirstdollar.com, and get your free MyFirstDollar Membership!
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Technorati Tags: internet, web, internet marketing, internet business, business online, affiliate, affiliate program, affiliate marketing, article, free article, marketing article, make money, make money online, work at home

.Web Marketing 101::. http://cyberforest.blogspot.com/

Web Marketing.




Web Marketing is the most important thing to a growing business.




We all know that web marketing is a difficult thing, but web marketing
is EVERYTHING to online business. Many people will promise "overnight
succes" to wannabe web business owners and they will get suckered into
a "pie-in-the-sky" dream. However, if they don't have good web
marketing, they don't have anything!!



I have launched several businesses in the past several years, and
in the beginning I thought that just because I built a web site the
world would beat a path to my door. How wrong I was! I didn't realize
that without good web marketing no one would even view my site in the
first place!




Since my first venture in online business I have realized that web marketing IS the NUMBER ONE priority of an online business.



What business are you in? You may think that your business is
selling widgets or something else, but it isn't! No, your business is
web marketing! You NEED to realize this. This is the first and foremost
thing.



If you can grasp this ONE point, you will be way ahead of the
masses who decide to build a website to make their "millions." The life
blood of a web business is the traffic that it receives. If you can
average 50 unique hits per day and from those hit you make one sale or
ten AdSense click, what would happen if you could get 500 hits in one
day?? You sales (or clicks) would also multiply by ten!




How are those people going to get to your site if they don't know about it??




How are they going to find out about it in the first place?



Everything on the internet rises and falls on traffic. Traffic
comes from successful web marketing. That doesn't mean that your web
marketing costs a fortune! In fact, in many cases it is free! You just
need to know where to look.




Here are a few steps that you can take to begin to pursue great web marketing.




1. Design a Search Engine Friendly site.




Keep it simple. Yeah, we all love those "Flashy" sites with cool features, but search engines love simplicity.



Use text links. So you have a really cool looking navigation bar?
Chances are Google can't understand it. Put some text links on your
page that link to the other areas of your site too




2. Use Links



Make sure that you put a page on your site where you link to other
sites. This shows search engines that you are relevant and connected to
the world!



Ask other web sites to link to your site, or ask bloggers to link
to it. Use as many (ethical) means as possible to get your link out
there




3. Submit, submit, submit



Submit your site to the big search engines like Google, Yahoo, and
MSN, the others don't matter as much. If Google and Yahoo list
you...everyone will.




Submit your site to DMOZ (dmoz.org). This is a free directory that will give a lot of credibility to your site




4. Become and author




The internet is driven by content. Content is king. So...write some relevant articles and put them on your site.




Take some of those articles and submit them to "article sites" and make sure you put a link to your site!



Well, this is really just the tip of the iceberg of web marketing,
but if you practice these things you will surely begin to see an
increase in traffic!



Remember that above all, if you master web marketing, you have mastered the web!




So you have an online business and need more traffic? Check out this
site that offers a great value on an ebook that will give you
everything you need to do successful web marketing!



Spice Advertising


http://www.spiceadvertising.com

About The Author

Judah Thomas is the owner of http://www.spiceadvertising.com which exists to educate web-preneurs on web marketing.




This article may be reprinted, but this footer must stay intact.



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Authentic Conviction.::. http://cyberforest.blogspot.com/

Have you ever found yourself talking (or writing) about your business or your services and felt that you were struggling to convince yourself that you had value to offer?

In other words, somewhere in the back of your mind you have doubts that your services will really provide the value you are promising.

And this puts you in an awkward position.

If you come off as lacking conviction, you simply won't persuade anyone. If you try to fake conviction, you risk turning people off even more; it could sound as if you're lying.

What you're aiming for is authentic conviction.

But this can be hard if you have all kinds of doubts about the ultimate value of your services. You think: "Well, it usually works, but not always," or "Most people get results but not everyone," or "I don't have a lot of experience or much of a track record yet."

You could also have a stellar track record and still hesitate about speaking with conviction: "I don't want to trick anyone into thinking I have all the answers," or "If I sound too confident, people will think I'm bragging."

The inevitable result of all these doubts is that you either clam up completely or end up talking about your services hesitantly (and sounding very unsure of yourself). And, of course, that's bad marketing!

The good news is that you can express authentic conviction, and you don't have to change anything about your services or your business experience to do so.

What you need to do is recognize and tap into your past and current experiences and results. You need to find the truth and express it in a very straightforward way.

For instance, if you relate to me, in detail, the story of one of your greatest successes with a client, you will automatically become more confident and enthusiastic as you speak. You don't have to put anything on.

Another way of saying this is: Get out of your mind (where all the undermining doubts reside) and get into your actual experience (where your authentic conviction resides).

You don't need to change anything to do this. It's already there.

The following exercise is a powerful way to liberate your authentic conviction. It comes from the wonderful book, "Brag!" by Peggy Klaus. Just answer these questions:

1. What are your biggest strengths or positive characteristics? (According to you and others)

2. List the ten most interesting things you have done or have experienced in your life.

3. How did you get into the business you're in now?

4. What are you passionate and excited about in your business?

5. How does your business best take advantage of your greatest skills and talents, and how are you utilizing them right now?

6. What business or work success are you most proud of having accomplished? (Current or past)

7. What new business skills have you learned in the past year?

8. What obstacles have you overcome to get where you are today, (both professionally and personally), and what essential lessons have you learned from some of your mistakes?

9. What training/education have you completed and what did you gain from those experiences?

10. What professional organizations are you associated with and in what ways? - member, board member, treasurer, etc.

11. How do you spend your time outside of work, including hobbies, interests, sports, family and volunteer activities?

12. In what way are you making a difference in people's lives?

Take some time to thoughtfully write the answers to these questions and I promise you that you'll experience more authentic conviction when you speak or write about your services.

Authentic conviction isn't something you make up. It's already there in your past and current experiences. Tap into the power of those experiences by writing about them. (Just thinking about them doesn't really work.)

About The Author

Robert Middleton, the owner of Action Plan Marketing, has been helping Independent Professionals be better marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.
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Press Releases: Misconceptions to Avoid and Guidelines to Follow!.::. http://cyberforest.blogspot.com/

Writing a press release use to scare the willies out of me but not any
more. Once I finally learned exactly what a press release was and who I
should aim my correspondence to, things got a whole lot easier very
quickly, and they will for you too.



Let's examine what a Press Release really is and some of the
misconceptions that I had before being educated the right way. Press
Release, as defined by wikipedia.com is: "A news release or press
statement written or recorded communication directed at members of the
news media for the purpose of announcing something claimed as having
news value". This definition is extremely accurate and tells you what a
Press Release is.



The critical component in writing an effective Press Release is to
understand that you are not writing an advertisement for a general
audience or a word story to a publication. And this is where one of the
misconceptions comes into play. Many professionals and small business
owners get this part wrong and it obviously causes major frustration
when they their Press Release does not render the interests they were
counting on.



Writing a Press Release requires that you gear your written text to
the news media; after all, they are the specific group that you are
trying to reach so they are who you must write your Press Release to.
The objective of writing your Press Release should be to WOW a
reporter. Write intriguing and captivating text about your news of
value. If a reporter is wowed, surprised or captivated by your press
release, then you are much more apt to get the attention you are
expecting.




I am including a general guideline below that will help you create and disperse a successful press release to the media.



1. It is imperative that you draft a well written and formatted
press release. Format can be the first hint to a reporter that the
information you are sending is not relative to their audience. You can
overcome this possibility if you take the time to properly format your
press release according to acceptable standards. So, what should you
include in your press release?



- Include your Time Line - The first thing you want to be seen on your
press release should be the time you wish it released. Let the media
know if you want the news to be released immediately if that's the
case. (For Immediate Release!) Tell the media that you want your news
released at a predetermined time. (Release the first week of January!)
If you want your news released with a seasonal deadline, state so>
(Release before Christmas!)



- Don't forget your Contact Information - Next, you need to include
your complete contact so as not to make it difficult for the media to
follow-up with you. Often times, with a well written press release,
reporters may wish to interview you for a story they are going to
release about your business. That's when taking the time to write a
proper and well written press release really pays off in dividends.



- Headlines, Headlines Headlines - Then consider the significant
importance of your headline! As in all types of advertising
copywriting, the headline is the most important component of the entire
press release. If you don't grab the attention of the reader in the
first few seconds (yes, that's all the time you have), then the primary
purpose and objective of writing your press release will be lost. Take
the time to write out 6-10 headlines: I subconsciously think about this
element while I am doing my research as it makes it easier for me to
come up with viable possibilities. Write them down as they come to you,
then once you have completed the writing of the press release, come
back to them and see which one knocks your socks off. Show your list to
family and friends and determine which ones they think say the most.
These few extra steps could make the difference between a great press
release and a totally ineffective press release.



-Include a dateline when you are beginning the body of your text.
Tell the reader the date you are sending your release to them and the
city and state of origin. (June 27, 2007 - City Here, Montana - start
the text of the first paragraph here.)



-Always double space the body of the press release. It's much
neater in a appearance and is not so congested that the reporter cannot
even read it.



-Use Quotes and Give Credit - It perfectly satisfactory to use
quotes from learned experts in the field you are writing the press
release about. It will help you establish credibility for your news
release.



- Include a Call To Action - I recommend that you always include a
Call To Action. What do you want the end result of your press release
to accomplish? Do you want someone to call a phone number for more
information; do you want someone to visit your retail location for a
new sale or is it that you want everyone to visit your new website and
find out just how great the information you have to share really is.
So, Include a Call To Action.



-The Closing comes last - In North America, traditionally the
symbol "-30-" is inserted after the body and before the media contact
information to indicate that the release is ending. A more modern
substitute is to use the pound sign (###).



-Include the Media Contact Information - include name, phone
number, land address, email address and any other pertinent information
for each PR person you send your press release to.



2. Target Your Market - It will do you no good to send your news
release to a reporter specializing in Sports when your news release
deals with Internet Marketing. Always target the reporters you want to
receive your press release. I also recommend that you actually do some
research and find out the names of the reporters most focused on your
business area. Always address your press release to the reporters you
have located from your research. Always target the recipients of your
press release to best suit your business needs. You may even want to
write dedicated releases to each reporter so as to better explain
yourself since each reporter will have different values which they use
to determine whether or not your press release warrants their
attention. Remember, anything you write to anyone that is personalized
will stand a better chance of success.



3. Relationship building will pay you hugh benefits in the long
run. Now that you have gone to all the trouble to locate the reporters
that specialize in your niche, then work on establishing a solid
working relationship with them. You may be surprised at just how much
good this will do you in time. Reporters are constantly looking for new
story lines: it you have a good consistent relationship with your niche
reporters they will look upon you as an expert in that niche. And who
better then an expert ,YOU, to do niche specific interviews with. So,
build a solid relationship with the reporters you locate. It will also
give you a heads up any time in the future you want to send out a new
press release.



4. Do not send releases to reporters that sound like a blatant
advertisement. Press releases are used to release something that is
truly newsworthy. You will not get to first base if you send out an
advertisement. Keep the context of your release factual and deliver
your message without flair and fanfare. Eliminate heavy descriptive
terminology such as describing your product or service as amazing, or
stupendous or the like. Keep you text down to basic factual
terminology. But do tell a good story too. Reporters like to read a
good story and good stories are written with interesting language will
sell the reporter on publishing your press release.



In summary, wikipedia.com says this very well: News releases have
been a large source of criticism against various types of journalists,
who sometimes rely on them heavily. Many articles in the business
press, particularly, are little more than recycled press releases. Some
people criticize writers for creating articles in this way, contending
that it constitutes free advertising for the company on whose behalf
the news release was issued, especially if it is not contrasted with
criticism of that company or product in the same article. On the other
hand, few dispute that news releases remain a valuable way for media to
be made aware of new products and services, and recent and upcoming
events of interest.

About The Author

Jimmy Oakley



Learn my secret weapon to getting 1,645 quality, 1 way links to my
brand new websites in less than a 2-4 weeks with very little effort!
Increase your Google ranking by easily using this new software program
that is being secretly used by top ranked websites in Google, Yahoo,
and MSN! I think you'll be surprised when you visit the website and
watch the demo video and read all of the user comments... Visit http://www.jimmyoakley.com/DirectorySubmitter.html

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Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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Don’t Make These Mistakes!.::. http://cyberforest.blogspot.com/

When it comes to internet marketing, there are a few giant internet
marketing mistakes that can ruin the whole reason for internet
marketing in the first place. Here are a few internet marketing
mistakes you will want to avoid at all costs:



Not having an internet marketing target. This is a major internet
marketing mistake than many amateur home business owners make when
trying their hand at internet marketing. It is extremely important for
your internet marketing campaign that you know who you are targeting
the internet marketing at.



Poor communication to your internet marketing target. This is
another big problem that many internet marketing business owners seem
to have at first. Be very certain when you are doing internet marketing
that you understand your audience and give them something through your
internet marketing that they will be able to relate to. Internet
marketing is not just about driving people to your website. Internet
marketing is about connecting with others in a way that they can best
understand through internet marketing.



Paying a lot of money for internet marketing. Internet marketing
should not cost you a whole bunch of money. Interner marketing can be
very inexpensive if you know what you are doing with internet
marketing. The biggest thing for internet marketing is knowing how to
put your internet marketing creativity to use. If you can be smart with
your internet marketing, you don’t always need to spend a lot of
money on internet marketing.



Another mistake in internet marketing is being removed from
important search engine sites because of link pages that are not
allowed. When you are doing internet marketing, check to make sure you
are not breaking any search engine rules through your internet
marketing. Coming up in a search engine is a huge part of internet
marketing, and that internet privilege must be taken seriously.

About The Author

Laurie Raphael operates a website promoting multiple streams of residual income. For online success, visit her site at: http://www.ProcessToSucceed.com




For free marketing products, visit: http://www.laurieraphaelgiveaway.com




Get your FREE newsletter with hundreds of Internet home business tips and tricks at: processtosucceed@getresponse.com



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online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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The Secret Behind Good Advertising: Have Fun! .::. http://cyberforest.blogspot.com/

Internet marketing for your online business can be a challenge, but
internet marketing is extremely important to its success. When you make
plans for internet marketing, your internet marketing strategy should
be targeted at those who will need or want your internet marketing
most. Make sure you find an internet marketing audience who is
interested in what your internet marketing says. If you are selling
hats that teenage girls would typically like, your internet marketing
should take place in online spaces where teen girls are likely to be.
Not only should your internet marketing be in the proper place, but
your internet marketing should also be aimed at your specific internet
marketing audience. For example, if you are using internet marketing to
sell men’s footwear, you will want internet marketing that
appeals specifically to men.



Another internet marketing tip is to allow potential customers to
develop interest in your internet marketing by employing fun and
creative internet marketing techniques. If your internet marketing
audience seems to respond well to fun, then your internet marketing
technique needs to reflect that as much as possible. The best part of
owning an online business and being in charge of your own internet
marketing is that you are able to have fun with your internet marketing
and business. When you have fun with your internet marketing, the
people who respond to your internet marketing will probably be having
fun as well. Jokes, off-the-wall humor, funny cartoons, silly puns,
etc. can all have a valuable place in your internet marketing.



Additionally, remember that it’s not so much about cost when it
comes to internet marketing. The real trick about internet marketing is
knowing your audience and being as creative as possible in your
internet marketing presentation. Additionally, before you begin your
internet marketing campaign, be sure that your website is up and
running in good shape. You do not want to begin internet marketing only
to disappoint those who respond to your internet marketing.

About The Author

Laurie Raphael operates a website promoting multiple streams of residual income. For online success, visit her site at: http://www.ProcessToSucceed.com




For free marketing products, visit: http://www.laurieraphaelgiveaway.com




Get your FREE newsletter with hundreds of Internet home business tips and tricks at: processtosucceed@getresponse.com



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online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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How To Investigate an MLM Company Before Investing Your Time and Money:: cyberforest.blogspot.com

If you're like me, you're probably thinking of ways to make you just
that little bit richer, and without having to worry about changing jobs
or working too hard to do so. Well, the great news is that there are
hundreds of ways to do this on the internet, and the even better news
is that you can start today. It's called MLM marketing, and there are
many MLM companies out there, so you're bound to find one that
interests you. However, make sure you do what I did, and check these
companies out first before spending anything.



MLM marketing (or Multi Level Marketing) is pretty easy, and that's
what I like about it. Basically, you get something to sell, and find
other people to not only buy it, but sell it for you too. Then you all
get a share of the profits, so everybody wins! Great, huh? But like I
say, there are hundreds of MLM companies out there, so I recommend you
do the following to make sure you get hooked up with the best:



* Look at the company's track record. This is pretty easy to do, but it
can save you a whole heap of money. When I was looking for the right
MLM company, I made sure I found out how long they'd been going. This
is really a no-brainer, since it's usually the best companies that last
the longest.



* Ask about a fixed phone number and a real address. Let's face it,
you and I know that without an address, you're classed as homeless, and
do you really want to give all your money away to a homeless company?
Me neither. And unless they have a phone number where I can reach them
day or night, they're not getting my money either.



* Speak to real people. I had seen a lot of "testimonials" by
people who'd succeeded at companies while I was looking for the MLM
company I wanted to join. But then I thought anyone can write a
testimonial, and it could all be made up too! So try and speak to
actual people who've been successful within that company. It's pretty
easy to do, as well - if it's a decent company, the owner will give you
names of people you can actually speak to.



* Costs. This is one of the biggest things you need to check. Like
I say, I'm not rich so I can't afford to throw money left, right and
center. So I made sure I knew what extra costs might be involved, like
a monthly subscription or minimum purchases of the things I want to
sell.



* Ask what the realistic potential of the business is. Sure, I could
tell you that I want to make a million in my first year, but come on -
how likely is that? So find out what you need to spend, and how much
you should expect back.



At the end of the day, a good MLM company wants you to succeed just as
much as you do. After all, any profit I make, they'll make too. So
don't be afraid to ask questions beforehand - I did, and now I'm making
a nice amount to allow me extra vacation this year, and I can't argue
with that!

About The Author

Yoshi Kundagawa is a freelance journalist.
He writes about entrepreneurs, mlm and network marketing. You can read
his articles about MLM Companies,at his blog: http://www.ilovemlm.com/blog


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

How To Investigate an MLM Company Before Investing Your Time and Money:: cyberforest.blogspot.com

If you're like me, you're probably thinking of ways to make you just
that little bit richer, and without having to worry about changing jobs
or working too hard to do so. Well, the great news is that there are
hundreds of ways to do this on the internet, and the even better news
is that you can start today. It's called MLM marketing, and there are
many MLM companies out there, so you're bound to find one that
interests you. However, make sure you do what I did, and check these
companies out first before spending anything.



MLM marketing (or Multi Level Marketing) is pretty easy, and that's
what I like about it. Basically, you get something to sell, and find
other people to not only buy it, but sell it for you too. Then you all
get a share of the profits, so everybody wins! Great, huh? But like I
say, there are hundreds of MLM companies out there, so I recommend you
do the following to make sure you get hooked up with the best:



* Look at the company's track record. This is pretty easy to do, but it
can save you a whole heap of money. When I was looking for the right
MLM company, I made sure I found out how long they'd been going. This
is really a no-brainer, since it's usually the best companies that last
the longest.



* Ask about a fixed phone number and a real address. Let's face it,
you and I know that without an address, you're classed as homeless, and
do you really want to give all your money away to a homeless company?
Me neither. And unless they have a phone number where I can reach them
day or night, they're not getting my money either.



* Speak to real people. I had seen a lot of "testimonials" by
people who'd succeeded at companies while I was looking for the MLM
company I wanted to join. But then I thought anyone can write a
testimonial, and it could all be made up too! So try and speak to
actual people who've been successful within that company. It's pretty
easy to do, as well - if it's a decent company, the owner will give you
names of people you can actually speak to.



* Costs. This is one of the biggest things you need to check. Like
I say, I'm not rich so I can't afford to throw money left, right and
center. So I made sure I knew what extra costs might be involved, like
a monthly subscription or minimum purchases of the things I want to
sell.



* Ask what the realistic potential of the business is. Sure, I could
tell you that I want to make a million in my first year, but come on -
how likely is that? So find out what you need to spend, and how much
you should expect back.



At the end of the day, a good MLM company wants you to succeed just as
much as you do. After all, any profit I make, they'll make too. So
don't be afraid to ask questions beforehand - I did, and now I'm making
a nice amount to allow me extra vacation this year, and I can't argue
with that!

About The Author

Yoshi Kundagawa is a freelance journalist.
He writes about entrepreneurs, mlm and network marketing. You can read
his articles about MLM Companies,at his blog: http://www.ilovemlm.com/blog


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

Technorati Tags: internet, web, internet marketing, internet business, business online, affiliate, affiliate program, affiliate marketing, article, free article, marketing article, make money, make money online, work at home

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